Whybrow is an award-winning research-led wayfinding and graphic design agency.
Applying our user centred design ethos, we take complex places and spaces and make them easy to navigate. We approach each project with a fresh eye, tackling specific needs with our failsafe methodology of applied theory and creative thinking across all points of communication – static, digital and environmental.
We are often brought in as a specialist strategic partner and have collaborated with many of the world’s leading design and architectural practices to deliver creative and beautifully crafted wayfinding schemes.
We have developed great working relationships with our clients, taking a supportive, hands-on approach from analysis and design, through to production management and guidelines.
As part of their on-going work for UAL, creative agency Johnson Banks brought in Whybrow to help develop a wayfinding scheme for Camberwell College of Arts, which is part of UAL (University of the Arts London). The Camberwell campus is complex, comprising of two Victorian buildings, a 1970’s block and two brand new state-of-the-art buildings. […]
In December 2010, Bloomberg embarked on the construction of a new European headquarters building in the heart of the City of London that would meet the needs of their growing employee population and represent their company’s culture, values and ambitions from the ground up. Conceived by founder Mike Bloomberg in collaboration with leading architect Lord […]
“Navigation in our 5 Pancras Square building was a challenge: with a wide range of multi-use public and private spaces, it was critical that visitors and staff felt immediately at home and could find their way around with ease. Whybrow has designed wayfinding that is logical and intuitive, and the use of coloured zones brings added vibrancy to our wonderful new building.”
“Whybrow proved incredibly efficient and flexible in working together with ourselves, The Lanesborough, the interior design team, the architects and project managers to deliver an extraordinarily professional service. Given the scale of the hotel renovation and the fact that this ran concurrently with the wayfinding installation, the project was at times a very complex one to manage. The team are incredibly knowledgeable, yet receptive and open to ideas from the start.
We see a fantastic relationship with Whybrow. Their proven dependability is increasingly hard to come by.”
“We were impressed not only by Whybrow’s robust and methodological approach to wayfinding for the Turner Contemporary – which will future proof the visitor experience around the building – but also by their creativity and their commitment to collaborative solution-finding.”
“I have worked with Whybrow Limited for over a decade and have found their work on wayfinding signage for our shops to be very thorough and delivered successfully.”