Simple intuitive wayfinding

Whybrow is an award-winning research-led wayfinding and graphic design agency.

Applying our user centred design ethos, we take complex places and spaces and make them easy to navigate. We approach each project with a fresh eye, tackling specific needs with our failsafe methodology of applied theory and creative thinking across all points of communication – static, digital and environmental.

We are often brought in as a specialist strategic partner and have collaborated with many of the world’s leading design and architect practices to deliver creative and beautifully crafted wayfinding schemes.

We have developed great working relationships with our clients, taking a supportive, hands-on approach from analysis and design, through to production management and guidelines.

Our team

Ian Whybrow

Managing Director

Ian has been designing and implementing wayfinding projects for over twenty years. In 1997 he founded Whybrow specifically to major in all aspects of wayfinding design; human behaviours, analysis and strategy; detailed development, product specification and implementation management. Ian is by nature collaborative and works closely with clients, architects and other stakeholders, helping to deliver successful wayfinding schemes.

As well as developing recent wayfinding schemes for the British Museum and Tate Britain, Ian has also worked on business parks such as Notting Dale Village, Regent’s Place and Greenwich Peninsula.

Ian is a founder member of the Sign Design Society and an active member of SEGD (Society of Experiential Graphic Design).

Quentin Newark

Design Director

Quentin’s design projects have included branding the Royal Institute of British Architects and The Landmark Trust, exhibitions and publications for the London School of Economics, University College London, Design Council, British Council, and Phaidon Press, all of whom have been clients for almost fifteen years.

Wayfinding projects have included David Chipperfield’s River & Rowing Museum in Henley, McAslan’s new Roundhouse, and SHL’s City of Westminster College building.

Nicola Wordsworth

Digital Director

Nic has been a graphic designer for over 25 years, with a specialist skill set and knowledge that complements both the physical and digital side of projects. Nic works with household names such as Kellogg’s, Sony, Wedgwood and Waterford. Recent projects include the British Library, and working with the City of London and the Tower Bridge Exhibition.

With expertise in illustration, digital imagery, mapping, print and typography, Nic also has an interest in the retail sector, and as such sits as a judge on the Quality Food and Drink Awards in her capacity as a brand implementation specialist. 

Nic enjoys simplifying processes to ensure smooth customer experiences, delivering the digital and physical elements required, collaborating with the variety of expert teams needed and gaining a thorough and in-depth understanding of your requirements.

Tim Groom

Wayfinding Designer

Tim is a wayfinding/graphic designer with over five years experience working on a variety of English heritage projects such Royal Albert Memorial Museum (Exeter), Forest Hill Pools (Lewisham) and Brighton Dome. Tim has a BA Graphic Design from London Metropolitan University and an MA Graphic Design from London College of Communication. Tim specialised in semiotics and communication, which has allowed him to transfer his knowledge into producing elegant designs that reflect heritage and brand guidelines for the built environment.

Recent projects include temporary exhibition work (Ellen Gallagher) at Tate Modern; street frontage of King’s College London; A&E Initiative for the Design Council; and Brighton Dome wayfinding and building identifier.

Talia Bingham

Wayfinding Designer

Talia is inspired by information design and has a passion for visualising and simplifying complex data.

She graduated from UCA Farnham with a BA (Hons) in Graphic Communication and has undertaken projects which include the Royal Academy of Arts and Royal Pavilion Estate in Brighton.

Talia is currently managing the John Lewis account and is designing wayfinding schemes for new shops at Chelmsford, Oxford, Cheltenham and Brighton.

Andrew Barker

Behaviors Specialist

Andrew is a designer and researcher with many years experience. His engagement with wayfinding and environmental graphics began as an undergraduate in the Department of Typography and Graphic Communication at the University of Reading.

He has worked for major clients in both public and private sectors. Recent wayfinding strategy and sign design projects have included the MoD headquarters at Northwood, the rebuilt national rail station at London Blackfriars, and the new University of Reading Campus in Malaysia.

Mary-Ann Rankin

Design Consultant

Mary-Anne is our access consultant. 
She has a wealth of experience in guiding businesses – making their goods, services and facilities inclusive and meeting the needs of as many people as possible.

She has a robust understanding of the importance of inclusive design and regularly works with design teams responsible for hardware, software, digital and the built environment. She sees her role as applying the ‘inclusive lens’ that helps clients give a barrier-free experience to all their customers and service users.

Who we work with

We enjoy working with clients, stakeholders, architects and designers on stimulating projects.

Our culture

We’re a young agency with a very relaxed, non-hierarchical and inclusive structure. We work hard to create a ‘work hard play hard’ culture.

We take self-development extremely seriously and during an recent agency visit to Amsterdam visited Rijksmuseum and Stedelijk Museums; we’re planning a visit to the Neues Museum later in the year. We also invite CPD lectures to be held at our studio and regularly attend seminars and talks.

On the social from we like to kick back and relax over a beer at the Old Red Lion, Kennington;