Originally built as the stables and riding house of the Prince of Wales in 1803, Brighton Dome is one of the premier performance venues in the UK, hosting over 600 events ever year spanning music, theatre, dance, comedy, literature, spoken word, visual arts, film and more.
Each May the Dome also produces England’s leading and most-progressive mixed-arts celebration, the internationally-acclaimed Brighton Festival.
Consisting of three separate performances spaces, Brighton Dome has always struggled to achieve a clear physical identity – throughout its spaces, in its location, and within the local arts community.
Brighton Dome’s new brand identity by johnson banks has successfully created a cohesive identity that unites the three spaces and is bold enough to assert itself amidst the huge range of artform genres being programmed year round – from hip-hop to classical music to stand-up.
The wayfinding scheme had to developed sensitively, mindful of the building’s Grade 2 listing – directional information featured using fire retardant cotton banners silkscreen printed with gold ink. Destination labelling and interpretative graphics were directly applied to the walls using gold ink. External building identification comprised of banners and gold-coated laser cut aluminium lettering.
Our wayfinding solution required insight into heritage buildings, appropriate materials and installation methods, and a way to achieve a quality result within a limited budget. Whybrow delivered on all of these, exceeding our expectations and delivering a signage scheme that the organisation feels immensely proud of. We recommend them to anyone looking for the highest standards in delivery and working relationship.
Whybrow stepped into the project late in the day but were able to pick up the threads quickly and provide timely, cost-effective solutions to what was a demanding implementation around and within a listed building. Together we’ve been able to finally identify one of Brighton’s best-kept secrets.