To navigate this large, multifunctional building, a clear colour coding system was devised for each area and floor level, aided by coloured furniture and glass wall cladding.
Working with graphic design partners Atelier Works we created a ‘less is more’ wayfinding strategy using floor directories, freestanding totems and wall mounted signs made from the same high quality, durable HI-MACS® material used for the reception furniture. This ensures the wayfinding feels part of the visual language of the building, is easy to clean and maintain in a high-use public space.
Leisure centre signage was designed with the same look and feel, including the use of bespoke pictograms to connect the internal public spaces.
“Navigation in our 5 Pancras Square building was a challenge: with a wide range of multi-use public and private spaces, it was critical that visitors and staff felt immediately at home and could find their way around with ease. Whybrow has designed wayfinding that is logical and intuitive, and the use of coloured zones brings added vibrancy to our wonderful new building.”