Camden Council HQ

Camden Council has moved into new premises at 5 Pancras Square, part of London’s major King’s Cross development.

Home to the majority of council staff in the heart of King’s Cross, the building also offers a state-of-the-art public leisure facility.

The building has (so far) won in excess of 18 awards, and we are proud to add to that number with our win of a Transform Award Europe 2017 Bronze for Wayfinding and Signage.

Creating colour

To navigate this large, multifunctional building, a clear colour coding system was devised for each area and floor level, aided by coloured furniture and glass wall cladding.

Working with graphic design partners Atelier Works we created a ‘less is more’ wayfinding strategy using floor directories, freestanding totems and wall mounted signs made from the same high quality, durable HI-MACS® material used for the reception furniture. This ensures the wayfinding feels part of the visual language of the building, is easy to clean and maintain in a high-use public space.

Leisure centre signage was designed with the same look and feel, including the use of bespoke pictograms to connect the internal public spaces.


“Navigation in our 5 Pancras Square building was a challenge: with a wide range of multi-use public and private spaces, it was critical that visitors and staff felt immediately at home and could find their way around with ease. Whybrow has designed wayfinding that is logical and intuitive, and the use of coloured zones brings added vibrancy to our wonderful new building.”

Terry Gallagher, Senior Building Surveyor, Camden Council