John Lewis

The largest and most successful department store retailer in the UK and voted ‘Britain’s favourite retailer 2007’, John Lewis offers unrivalled customer service, product range and value for money. It’s slogan ‘Never Knowingly Undersold’ applies today just as when the business was founded over 75 years ago.

A New Identity

Working with the client and its creative agency Pentagram, the existing sign system was adapted to carry the new John McConnell-inspired identity. This new scheme was then implemented within the pilot store at Solihull. Well received by customers and staff alike, the scheme was then rolled out across 26 stores nationwide.


I have worked with Whybrow Signing Consultants for over a decade and have found their work on wayfinding signage for our shops to be very thorough and delivered successfully.

Lisa Wells (Design Standards and Signage Manager, John Lewis Partnership)