Turner Contemporary

Turner Contemporary is a dynamic visual arts organisation on Margate seafront, located on the site where JMW Turner stayed on his visits to the town.

Inspired by Turner’s sense of enquiry, the gallery offers a stimulating programme of temporary exhibitions, events and learning opportunities, connecting art from 1750 to the present day.

Flexible Signage

Described by one art critic as ‘the most elegant gallery interior in Britain right now’ Turner Contemporary is the largest exhibition space in the South East outside of London. Our wayfinding scheme, developed with John Morgan Studio, is intuitive, with a minimalist aesthetic sympathetic to David Chipperfield Architects’ building design and the constantly changing exhibitions and events programme.

Silkscreen printed wall signs using strong typography integrate seamlessly with the architecture. The main events panel is a flexible, tactile alphabet that can be interpreted by gallery staff and artists alike, acting as a counterpoint to the gallery’s digital screens. External signage is designed for the marine climate, consisting of three replaceable panels that – like sails – disperse wind and can be replaced and renewed easily.


We were impressed not only by Whybrow’s robust and methodological approach to wayfinding – which will future proof the visitor experience around the building – but also by their creativity and their commitment to collaborative solution-finding.

Holger Mattes (Project Architect, David Chipperfield Architects)